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Balkan Holidays Careers

At Balkan Holidays we are always interested in talking to talented individuals who want to make a real difference to the company and enhance the holiday experience of our valued clients.

If you feel that you have the required experience and would like us to keep your details on record in case any new opportunities arise please send your CV in English along with a detailed covering letter.

We are currently hiring! Please see available positions below:

 

JOB TITLE: Digital Marketing Manager
LOCATION: Balkan Holidays Head Office, Central London

ABOUT BALKAN HOLIDAYS: Balkan Holidays is a niche specialist tour operator, arranging package holidays, accommodation and flights for UK travellers. We are technically ambitious and keen to transact more and more though our online channels. In a small marketing team, it is key to be hands-on, flexible and hard-working. We work smart, fast and have high digital targets for 2022.

THE ROLE: This is an exciting opportunity to join an established brand with over 55 years of experience in the travel sector. As Digital Marketing Manager, you will take over the acquisition strategy across the full spectrum of online marketing channels – SEM, Social Media, SEO, Affiliate and email Marketing. The overall objective of this hands-on role is to build brand awareness, drive engagement and increase online sales.
 
  • Oversee, implement and optimise the digital marketing strategy
  • Create, execute and monitor marketing campaign budgets
  • Take over and maintain paid traffic accounts. Set up and optimise paid search and paid social campaigns
  • Maintain and develop social media and digital media presence
  • Collaborate with designers, developers, SEO, product and sales teams to keep the website updated with fresh content and the latest offers and promotions
  • Use various tools to measure, analyse and optimise e-commerce website performance. Test key landing pages to reduce friction points and increase conversion rates
  • Closely monitor performance across website, all digital marketing campaigns and channels, maintain reports to assess ROI and agreed KPI’s
  • Develop Affiliate Network presence and maintain relationships with key partners
  • Identify trends and insights, and optimise performance based on the insights
  • Research new online opportunities that may benefit the business
  • Assist with additional marketing activities like email newsletter creation, reputation management and other
ESSENTIAL SKILLS:
  • Proven experience managing digital marketing strategy and budgets
  • Hands-on technical experience with Google Ads, Facebook Ads and E-mail Marketing
  • Experience of managing and updating websites. Basic HTML knowledge
  • Experience creating reports in Google Analytics, Data Studio and Excel
  • An enthusiastic, highly motivated, team player, with the ability to build and maintain good trustworthy relationships
  • Able to stick to deadlines and able to think quickly and adapt to last minute campaigns
  • Up to date with the latest trends, news and best practices in online marketing and measurement. A thirst for all things data and digital keeping us at the forefront of new trends and content
THE CANDIDATE: We are looking for a motivated, friendly team player, with excellent communication and interpersonal skills, able to work autonomously, use their own initiative and contribute with new ideas.

Please forward your CV and a covering letter to digital [at] balkanholidays.co.uk.
 

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