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Sunny Beach Holidays

Situated on the southern Black Sea coast, near the town of Nessebar and approximately 30 minutes from Bourgas Airport, you will find Sunny Beach, Bulgaria's biggest and most popular summer resort. Crowned as the best value holiday destination in the Holiday Costs Report published in January 2021, Sunny Beach ranked number one overall by offering the lowest prices of the 46 destinations surveyed by Post Office Travel Money.

With so many things to see and do in Sunny Beach it's difficult to know where to start. Stretching along an 8km long shoreline, the resort comprises of a string of beach front hotels and complexes linked by a buzzing promenade of shops, restaurants and bars.

Families are well catered for with playgrounds, mini-golf and two aquaparks. On the beach you will find a variety of sports including paragliding, volleyball and jetskiing. These are just some of the reasons why Sunny Beach Holidays are so popular with our guests. As the sun goes down, the resort comes alive with its nightclubs, bars, live music and traditional floorshows. The nearby UNESCO protected town of Nessebar, offers quaint cobbled streets, traditional architecture and fine fish restaurants. Sunny Beach has something to offer everyone.
Sunny Beach Holidays
Sunny Beach is a lively Black Sea resort offering endless beaches, water sports and nightlife.
Package prices are per person, unless specified, and include:
Return flights from your chosen UK airport.
Coach transfer to and from resort.
Accommodation and meals as described.
Airport and security charges.
The services of a Balkan Holidays representative or local agent.

Sunny Beach Travel Guide

The popular holiday resort of Sunny Beach on Bulgaria's Black Sea coast is the ideal holiday destination, offering eight kilometres of stunning sandy beaches and a wide selection of shops, bars and restaurants. It is the perfect place to spend a family holiday, with safe Blue Flag certified swimming and plenty of amenities to enjoy.

Best value destination in Europe

According to the 2021 Post Office Travel Money Holiday Costs Barometer, Sunny Beach offers the best value for money out of 46 worldwide destinations. They compared the price of eight items you normally buy on holiday including an evening meal, sun-cream and a cup of coffee and of course Sunny Beach was the best value, as all of the other resorts just couldn't match the exceptional value Bulgaria offers. This is the first year that Sunny Beach has won this award and it confirms that Bulgaria offers the best value for money holidays not only in Europe but across the world.

Things to see and do

The beach is the main attraction at Sunny Beach, especially for families, with the sand perfect for making sandcastles and no one can resist the inviting warm waters of this beautifull coastline. The curvature of the bay makes it sheltered, which means there are few big waves, providing the perfect conditions to maybe enjoy a pedalo or banana boat ride.

For the more energetic, there is the chance to take part in all manner of water-sports, from waterskiing and jetskiing to paragliding and scuba diving. Back on the shore, volleyball courts and a mini golf course provide more opportunities for fun-filled afternoons for the family.

When you have exhausted everything that the beach has to offer, visit one of the water parks in the area. There are large ones, such as Action Aquapark and Aqua Paradise, which have enough slides and pools to keep you entertained all day. There are also two smaller ones - the Kuban Aqua Park and Pirates of the Caribbean Mini Aqua Park - that are more suited to younger children.

Just five kilometers from Sunny Beach is the ancient town of Nessebar, which makes for a wonderful daytrip. Spend some time wandering around what is essentially a living museum, taking in 3,000 years of history and culture. You will be instantly charmed by the cobbled streets and picturesque gabled houses.


At the end of a long relaxing day, there is plenty to do when the sun goes down. Enjoying the nightlife in Sunny Beach is one of the pleasures of this resort and it is very easy to get around and explore the many facilities it has to offer. See local listings about what is going on during your stay or simply take stroll and see what takes your fancy. You can enjoy a quiet drink in a chilled out bar, dance the night away at one of the clubs or take an exhilarating evening cruise. The options are endless and the choice is yours.

Eating and drinking

Since Sunny Beach was declared the best value holiday resort in Europe by the Post Office earlier this year, there is no excuse not to go out and enjoy a meal out. A typical price for a three-course evening meal for two, complete with a bottle of wine is less than £23, so what are you waiting for?

Being right on the Black Sea coast is a great opportunity to have some fresh seafood served up in exciting ways. There are plenty of restaurants offering such cuisine, as well as other classic Bulgarian dishes, such as shopska salad and roasted pig. The local market area is the best place for such delicacies, but homemade pizzas and pasta are also widely available.


The two main places to go shopping could not be more different to each other. If you are looking for a bucket and spade, beach ball or inflatable crocodile head to Flower Street. This wide thoroughfare is a paradise of shops and stalls selling all the paraphernalia associated with fun in the sun. For more serious shoppers, it has got to be the Royal Beach Mall, where international brands can be purchased at pretty low prices. With 140 shops and located right in the heart of the resort, it is almost impossible to take a look at everything. Whether it is diamond jewellery or designer wear, you'll find it there.

Getting around

Many of the places you will want to visit in Sunny Beach and things to do will be within walking distance. However should you wish to go further afield, there are a number of options. Taxis are widely available and there is a regular bus service to Sofia, Nesebar, Bourgas and Varnal.

Practical information

Flights from London Gatwick to Bourgas Airport, which serves Sunny Beach, take just three and a quarter hours - not too long if you've got little ones. A transfer to the resort then takes less than an hour. Bulgaria is two hours ahead of Greenwich Mean Time, so don't forget to change your watch on the plane! It is very rarely cold in Sunny Beach, with temperatures in the summer in excess of 30°C and very little rain. Even the water heats up to a nice temperature, making it refreshing for a swim, but with no need for bravery when getting in. During the spring and autumn months, the weather is slightly cooler, but still very pleasant. Bulgarian is the local language, but the majority of staff at Sunny Beach speak English, leading to a nice atmosphere and making it easy to tell them if you need anything. The currency is the lev and there are around 2.3 levs to the pound.
Average High Temperature (°C)
Average days with sun

Quick Facts
Black Sea Coast (South)
Arrival airport
Number of hotels
Sandy - 8km
Transfer time
40 min

Bulgarian Lev (BGN)
Typical cost of
Lunch Pizza - £3
Local Beer - under £1
Three Course Meal - £10

Resort List


Popular Sunny Beach Excursions

There is a great selection of excursions available to you to book in resort through your local rep. For your own peace of mind, we recommend that you only book excursions through Balkan Holidays Partners to ensure you are booking with reputable excursion suppliers.

Real Bulgaria

An absolutely amazing day out to discover what this country is really like. Join us on a picturesque journey through traditional Bulgaria with fantastic photo opportunities.

Water Parks

Don't miss the chance for a fun filled family day out with lots of slides and flumes, crazy and lazy rivers, pools and much more sure to give the kids a day to remember.

Lazy Day Cruise

A summer holiday isn't complete without a day spent lazily cruising along the coastline, while topping up your tan, swimming and fishing.

Nessebar Discovery Tour

Walk through the old town where you can see remains of more than 40 historical churches, then take your time and enjoy the best of the many sea food restaurants in the town.

The Night of Tradition

Experience and taste Bulgarian culture like never before with authentic Bulgarian food and lessons in traditional Bulgarian dancing.

Tattoo Party Boat

When the Sun is out... enjoy snorkeling adventures and the adrenaline-kicking swing! The bars are open and we guarantee the most fun day of your summer.

Khans Tent

This unmissable evening in the resort is filled with live music, international artists and a delicious four course meal that will keep you entertained throughout the night.

VIP Catamaran Cruise

Sail on board a luxury Catamaran. Enjoy lunch and sip on drinks from the open bar. A millionaire's delight!

Why book with us?

Balkan Holidays has 58 years of experience in providing great value summer and winter holidays
and since 1966 we have sold millions of holidays.

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