Sunny Beach
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Sunny Beach Holidays

Situated on the southern Black Sea coast, near the town of Nessebar and approximately 30 minutes from Bourgas Airport you will find Bulgaria's biggest and most popular summer resort of Sunny Beach. Crowned as the best value holiday destination in the world in the latest Holiday Costs Report published in January 2020, Sunny Beach ranked number one overall by offering the cheapest prices of the 41 destinations surveyed by Post Office Travel Money.

With so many things to see and do in Sunny Beach it's difficult to know where to start. Stretching along an 8km long shoreline, the resort comprises of a string of beach front hotels and complexes linked by a buzzing promenade of shops, stalls, restaurants and bars.

Families are well catered for with playgrounds, mini-golf and two aquaparks. On the beach you will find a variety of sports including paragliding, volleyball and jetskiing, just a few examples of why Sunny Beach Holidays are so popular with Balkan Holidays clients. As the sun goes down, Sunny Beach comes alive with its nightclubs, bars, live music and traditional floorshows. The nearby UNESCO protected town of Nessebar, offers quaint cobbled streets, traditional architecture and fine fish restaurants. Sunny Beach has something to offer everyone.
Sunny Beach Holidays
Holidays to Sunny Beach. Book today and save up to £100 per person
Package prices are per person, unless specified, and include:
Air travel to and from the resorts as detailed.
Coach transfer to and from the resorts as detailed.
A 22kg luggage allowance per person.
Accommodation and meals as described.
All known current airport and security charges.
The services of the Balkan Holidays representative or agent.

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Sunny Beach Travel Guide

The purpose-built holiday resort of Sunny Beach on Bulgaria's Black Sea coast does exactly what it says on the tin, providing eight kilometres of stunning beach in a warm environment. It is the perfect place to enjoy a family holiday, with safe Blue Flag certified swimming and plenty of amenities on hand.

Best value destination in Europe

According to the 2019 Post Office Travel Money Holiday Costs Barometer, Sunny Beach offers the best value for money in the world. They compared the price of eight items you normally buy on holiday including an evening meal for, suncream and a cup of coffee in resorts across 42 worldwide destinations and of course Sunny Beach was the best value, as the other resorts just couldn't match the exceptional value Bulgaria offers. This is the first year that Sunny Beach has won this award and it confirms that Bulgaria offers the best value for money holidays not only in Europe but across the world.

Things to see and do

The beach is the main attraction at Sunny Beach, especially for families, with the sand perfect for sandcastles and the sea inviting holidaymakers to take a dip. The curvature of the bay makes it sheltered, which means there are few big waves, providing the perfect conditions to enjoy a pedalo or banana boat ride.

For the more energetic, there is the chance to take part in all manner of watersports, from waterskiing and jetskiing to paragliding and scuba diving. Back on the shore, volleyball courts and a mini golf course provide more opportunities for fun-filled afternoons for the family.

When you have exhausted everything that the beach has to offer, take the kids to one of the many water parks in the area. There are large ones, such as Action Aquapark and Aqua Paradise, which have enough slides and pools to keep the kids entertained all day. There are also two smaller ones - the Kuban Aqua Park and Pirates of the Caribbean Mini Aqua Park - that are more suited to younger children.

Just five kilometres from Sunny Beach is the ancient town of Nessebar, which makes for a wonderful daytrip. Spend some time wandering around what is essentially a living museum, taking in 3,000 years of history and culture. You will be instantly charmed by the cobbled streets and picturesque gabled houses.


At the end of a long day sunning yourself, there is plenty to do when it comes to letting your hair down. Navigating the nightlife in Sunny Beach isn't difficult as it is mainly spread out along the boulevard. See local listings about what is going on during your stay or simple take a walk down the street and see which establishments take your fancy. You can enjoy a quiet drink in a chilled out bar, dance the night away at one of the clubs or take a cruise for the evening out into the sea. The options are endless and the choice is yours.

Eating and drinking

Since Sunny Beach was declared the cheapest holiday resort in Europe by the Post Office earlier this year, there is no excuse not to go out and enjoy a meal out. A three-course evening meal for two, complete with a bottle of wine was found to cost just £22.32, so what are you waiting for?

Being right on the Black Sea coast is a great opportunity to have some fresh seafood served up in exciting ways. There are plenty of restaurants offering such cuisine, as well as other classic Bulgarian dishes, such as shopska salad and roasted pig. The local market area is the best place for such delicacies, but homemade pizzas and pasta are also widely available.


The two main places to go shopping in Sunny Beach could not be more different to each other. If you are looking for a bucket and spade, beach ball or inflatable crocodile head to Flower Street. This wide thoroughfare is a paradise of shops and stalls selling all the paraphernalia associated with fun in the sun. For more serious shoppers, it has got to be the Royal Beach Mall, where international brands can be purchased at pretty low prices. With 140 shops and located right in the heart of the resort, it is almost impossible to take a look at everything. Whether it is diamond jewellery or new shorts of the kids, you'll find it there.

Getting around

Many of the places you will want to go in Sunny Beach and things to do will be in walking distance, but should you wish to go further afield there are a number of options. Taxis are widely available and buses run as well. There are regular services to the likes of Sofia, Nesebar, Bourgas and Varna as well.

Practical information

Flights from London Gatwick to Bourgas Airport, which serves Sunny Beach, take just three and a quarter hours - not too long if you've got little ones. A transfer to the resort then takes less than an hour. Bulgaria is two hours ahead of Greenwich Mean Time, so don't forget to change your watch on the plane! It is very rarely cold in Sunny Beach, with temperatures in the summer in excess of 30°C and very little rain. Even the water heats up to a nice temperature, making it refreshing for a swim, but with no need for bravery when getting in. During the spring and autumn months, the weather is slightly cooler, but still very pleasant. Bulgarian is the local language, but the majority of staff at Sunny Beach speak English, leading to a nice atmosphere and making it easy to tell them if you need anything. The currency is the lev and there are around 2.4 levs to the pound.
Average High Temperature (°C)
Average days with sun

Quick Facts
Black Sea Coast (South)
Arrival airport
Number of hotels
Sandy - 8km
Transfer time
40 min

Bulgarian Lev (BGN)
Typical cost of
Lunch Pizza - £3
Local Beer - under £1
Three Course Meal - £10

Resort List


Popular Sunny Beach Excursions

Khans Tent

This unmissable evening in the resort is filled with live music, international artists and a delicious four course meal that will keep you entertained throughout the night.

Tatoo Party Boat

When the Sun is out... enjoy snorkelling adventures and the adrenaline-kicking swing! The bars are open and we guarantee the most fun day of your summer.

VIP Catamaran Cruise

Sail on board a luxury Catamaran. Enjoy lunch and sip on drinks from the open bar. A millionaire's delight!


Don't miss the chance for a fun filled family day out with lots of slides and flumes, crazy and lazy rivers, pools and much more sure to give the kids a day to remember.

Why book with us?

Balkan Holidays has 55 years of experience in providing great value summer and winter holidays
and since 1966 we have sold over 3 million holidays.

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